Nantwich Town FC and Swansway Motor Group are expanding their partnership to include Naming of the Stadium.

Nantwich Town FC’s home will be renamed the ‘Swansway Stadium’ next season after the club finalised an extension to Swansway Motor Group’s existing sponsorship deal.

Swansway Motor Group’s relationship with the Dabbers started last year when the two parties signed a deal for Swansway to sponsor the main stand – renamed the Swansway Stand – and the Disability Stand. Since then, the relationship has blossomed, resulting in this exciting sponsorship deal.

The extension of the sponsorship deal is especially meaningful for Swansway Motor Group’s Director David Smyth and his son George, who have been long-standing fans of Nantwich Town FC.

Swansway Motor Group is a major employer in Crewe and Nantwich, operating six car dealerships, including Crewe Audi, Swansway Jaguar Crewe and Motor Match Crewe, alongside an Accident Repair Centre and all of their Head Office functions in the area.

Their continued support for Nantwich Town FC – a club that is the epitome of community engagement as they house more than 40 football teams, ranging from their Men’s first team (Northern Premier League), Women’s first team (Cheshire Women’s Premier League) to Veterans Teams, Walking Football Teams, Visually Impaired Teams and a large number of youth teams – is testament to the Group’s ongoing commitment to invest in the local community.

Swansway Motor Group Director David commented;

“It’s always been important to us that we are active figures in the local community, doing what we can to give back to the people of Crewe and Nantwich who have offered us a great deal of support over the last 18 years. Nantwich Town FC has been part of the local community since 1884 and we are delighted to see our relationship with the club go from strength to strength. It is with great pleasure and pride that we are able to support an organisation that works hard to entertain and engage local people of all ages.”

Jon Gold, Nantwich Town FC Chairman added;

“We are delighted to extend our partnership with The Swansway Motor Group, to include the exclusive naming of the Stadium, as it’s been a wonderful first year together with lots of joint initiatives benefitting both the club, its supporters and The Swansway Motor Group themselves and the support from them and all of our other commercial partners is vital to our continued development and success and it’s also just as important to us, that the Club can bring reciprocal value to their business’s as well and I would also like to sincerely thank Carl Boulton and all of the team at The Optimum Pay Group for their generous support over the past few years, as they have been immense and we look forward to continuing our partnership and friendship with them in other areas in the future”.

“The new season is fast approaching, and preparations are well under way for what promises to be another exciting period in “Dabbers” history, and we are looking forward to welcoming everybody back to the newly named “Swansway Stadium” for the first pre-season games in early July”.

We are delighted with the new sponsorship deal and are looking forward to the 2022/23 season at the Swansway Stadium.