County Insurance enter their 3rd year of Nantwich Town sponsorship….and with some exciting changes to the kit
Regular visitors to the Weaver stadium – and indeed anyone that reads the Sport pages of the local papers – should now recognise the bright red “Insurance4your” logo on the Nantwich Town FC home 1st team shirts.
However, for the 2012-2013 season, the Insurance4your logo will take a backseat and will be replaced by the County Insurance company logo.
In further exciting news, there is a fantastic brand new away kit which County Insurance has agreed to sponsor as well!
Tim Crighton (left) and Dave Clapp (right) of County Insurance with Manager Jimmy Quinn (centre left) and Chairman Jon Gold (centre right) with the new home and away shirts
Tim Crighton, Marketing Director of County Insurance, explains the rationale behind the move. “We’re pleased with the profile that our personal insurance brand Insurance4your has received in the last two years, especially via the historic FA Cup R1 appearance and Cheshire Senior Cup final victory last year”
“However, we wanted the local community and business owners to learn more about other areas of our company. Commercial Insurance is a large part of what we do and has been our biggest area of growth in the last few years – hence the sponsorship move to our company name and business insurance brand.
Insurance4your will still retain a presence around the ground but we’re keen to attract new business customers – both small and large – and believe we can provide a great local service. This is the ideal opportunity to do this, especially with the launch of the new away kit which I personally think looks great”.
Jon Gold, Nantwich Town Chairman, comments “The Club is absolutely delighted that County Insurance has remained on board into their 3rd season and I agree it is the right time now for County to expand their brand awareness. I know there are lots of local businesses and supporters that would benefit from their insurance services”.
“On a personal level, the continued sponsorship is great news for the club. Obviously the financial side is a great help to us for achieving results on the field but County Insurance have really thrown themselves into the club, are at every game and have become as passionate as us about the club, which means a great deal to us and this relationship is a perfect example of the importance we place in developing personal relationships with all of our commercial partners for the longer term, as everyone at the Football Club understands the importance of it and works tirelessly to ensure that we bring a reciprocal value to any support that we are given”. Dabbers manager Jimmy Quinn said “I would concur wholeheartedly with the Chairman’s comments in that the relationship with the team from County is one of the best I have ever experienced in Football and they have become firm friends that are passionate about the Club and understand and appreciate our ambitions and it’s wonderful that they were able to contribute and share in the success that we enjoyed last season and myself and the players will be working hard to build on this during the coming season and to help create more awareness of the County Insurance brand”.
Jimmy Quinn (Manager), Dave Clapp (County Insurance), Tim Crighton (County Insurance) and Jon Gold (Chairman)
Tim Crighton concludes, “We are pleased to be sponsoring Nantwich Town for the third year and have extended this to sponsoring the away shirt. We are football fans first and foremost and enjoy a close relationship with the Board, Management and players. It’s a well-run and friendly club, but with ambitions too.
“By switching sponsorship to our company name, and the brand we use for our commercial insurance customers, we are hoping to attract new customers both locally and further afield”.« Back to all news